The Art of Powerful Questions

Taking OffAfter all my work, it still come back to the powerful questions. Leaders who ask powerful questions foster breakthrough thinking.

What would it look like, for leaders in your organization, to foster breakthrough thinking?

Who Question Outcome
Watson and Crick “What might DNA look like in 3D form?” Discovery of the double helix
James Burke, CEO,Johnson & Johnson “What is the most ethical action we might take?” Restoration of consumer confidence
Ray Kroc “Where can I get a good hamburger on the road?” Creation of McDonald’s


Adapted from: Vogt, E. E., Brown, J., & Isaacs, D. (2003). THE ART OF POWERFUL QUESTIONS: Catalyzing insight, innovation, and action. 166 Homestead Boulevard Mill Valley, CA 94941: Whole Systems Associates.

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